UK-based creative agency Rosie Lee undertook the huge endeavor of campaigning Nike's recent responsibility of executing England's national team soccer jerseys. Putting the fans at the focus of their project, "We Make The Shirt, You Make It Matter" was conceived, which integrated fans' social media with in-store events at over 350 of Nike's favorite stores in the UK. Supporters of the Three Lions were invited to try on the new shirt and represent their team, although at the end of the day - the j...
Nike 2013 England Football Kit "We Make The Shirt, You Make It Matter" Event Recap
Hypebeast - 18 Jul 2013 18:40
UK-based creative agency Rosie Lee undertook the huge endeavor of campaigning Nike's recent responsibility of executing England's national team soccer jerseys. Putting the fans at the focus of their project, "We Make The Shirt, You Make It Matter" was conceived, which integrated fans' social media with in-store events at over 350 of Nike's favorite stores in the UK. Supporters of the Three Lions were invited to try on the new shirt and represent their team, although at the end of the day - the j...
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